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8 Reasons Why It’s Important to Build a Small Business Website

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.

These days building a business website or ecommerce store is easier than ever: you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.

Having a small business website isn’t just about selling your goods and services it’s also about providing something of value to potential customers.

Why does a business need a website?

1. Your customers expect it.

If this were the only reason on the list, it would be enough. Think about it. Would you trust a business that didn’t have a website?

2. It provides social proof.

90% of consumers claim that online reviews influence their buying decisions.

You could rely on Google, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.

Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.

3. You control the narrative.

It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.

A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.

Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

4. Your competitors all have company websites.

Consumers typically start their buying journey with research and recommendations from peers and social network connections.

Studies show that once a consumer has an idea of what they need or want, they start researching, and 72% of them go online to find educational material, reviews, and testimonials, according to this report.

So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

5. Never put up the ‘closed for business’ sign again.

Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.

An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.

Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.

6. You’ll show up in Google search results.

Consider this: 81% of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “Italian leather women’s shoes in Sri Lanka.”

If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).

7. Create a resource center for your staff.

In addition to helping customers, your business website can also benefit your own employees.

Create an “orphan page” (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.

8. Showcase your products and services.

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

Need help setting up your small business website? Call us on 011 345 21 21 or drop a email to info@ognitri.lk